Privacy Policy
This Privacy Policy explains how Apollo AI Services LLC ("Apollo," "we," "us," or "our") collects, uses, discloses and protects personal information when you visit apollogroupai.com (the "Site") or use our AI-powered marketing and SEO services (the "Services"). It should be read together with our Cookie Policy and Data Processing page. Apollo AI Services LLC acts as the data controller for the personal information described below.
1. Information We Collect
- Contact & account information — name, email, phone number, company name and billing details you provide when you request an audit, submit our contact form, or subscribe to a plan.
- Site & service data — the URL and content of the website submitted for audit, and the resulting SEO metrics we generate (rankings, technical findings, keyword data).
- Usage data — pages visited, device/browser type, approximate location and referral source, collected via Google Analytics 4 only after you consent to analytics cookies.
- Advertising identifiers — Google Click ID (GCLID) and related click identifiers, collected only after you consent to marketing cookies, used to attribute conversions to Google Ads clicks.
- Communications — messages sent through our contact form, by email, or by phone.
We do not knowingly collect Social Security numbers, government ID numbers, or payment card numbers directly — payments are processed by a third-party payment provider described below.
2. How We Use Information & Legal Basis
- To provide, maintain and improve the Services you're subscribed to (performance of a contract);
- To process payments and manage your subscription (performance of a contract);
- To respond to support requests, targeting a 4-hour response time (performance of a contract / legitimate interest);
- To measure site and campaign performance, only with your analytics/marketing consent (consent);
- To comply with legal obligations and enforce our Terms of Service (legal obligation / legitimate interest).
3. Cookies & Consent
A consent banner governs non-essential cookies before they are set, and our default state denies analytics and advertising storage until you actively choose to allow it, consistent with Google Consent Mode v2. Analytics and marketing cookies are only set after you actively consent. Cookie categories and retention periods are detailed in our Cookie Policy.
4. Third-Party Sharing
We share a limited set of data with the following categories of service providers, solely to operate the Services. We do not sell or rent your personal information to third parties for their own marketing purposes.
- Google Analytics 4 — pseudonymized usage analytics (with consent).
- Google Ads / Google Tag Manager — advertising conversion measurement (with consent).
- Payment processor — to securely process subscription payments; we do not store full card numbers.
- Hosting & infrastructure providers — to operate our website and client dashboard.
- Email & support tools — to route and respond to your inquiries.
We may also disclose information if required by law, or in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.
5. Data Retention
Account and billing data is retained while your account is active, then for a reasonable period afterward to meet legal, tax and accounting obligations. Analytics data is retained per the window configured in Google Analytics (up to 14 months); marketing/attribution cookies are retained for up to 90 days, as detailed in our Cookie Policy.
6. Your Rights
Depending on where you live, you may have some or all of the following rights over your personal information:
- Access — request a copy of the personal information we hold about you;
- Correction or deletion — request that we correct or delete your data;
- Opt-out / restriction — object to or limit certain processing, including for marketing, and opt out of the "sale" or "sharing" of personal information as defined under the California Consumer Privacy Act (CCPA/CPRA);
- Portability — receive your data in a structured, commonly used format;
- Withdraw consent — withdraw cookie consent at any time via "Manage cookie preferences" in the footer;
- Non-discrimination — we will not discriminate against you for exercising any privacy right;
- Lodge a complaint — with your local data protection authority (EU/UK visitors) or the California Attorney General (California residents), if you believe we have not resolved your request appropriately.
To exercise any of these rights, contact us at contact@apollogroupai.com. We will respond within the timeframe required by applicable law (generally within 30–45 days).
7. Children's Privacy
The Services are intended for business use and are not directed to individuals under 16. We do not knowingly collect personal information from children.
8. International Data Transfers
Apollo AI Services LLC operates from the United States. If you access the Site from outside the United States, your information will be transferred to and processed in the United States and other countries where our service providers operate. Where required, such transfers rely on appropriate safeguards, such as standard contractual clauses implemented by those providers.
9. Security
We use industry-standard technical and organizational measures, including encrypted connections (HTTPS) and access controls, to protect your information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this Privacy Policy periodically. The "Last updated" date above reflects the most recent revision. Material changes will be communicated by email or via a notice in your client dashboard where required.