Cookie Policy
This Cookie Policy explains how Apollo AI Services LLC uses cookies and similar technologies (such as local storage and pixels) on apollogroupai.com, and how you can control them. It supplements our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They let a site remember your actions and preferences, recognize returning visitors, and — where you've consented — measure how the site is used or personalize advertising.
2. How We Ask for Consent
On your first visit, a consent banner lets you Accept All, Reject Non-Essential, or open Manage to choose categories individually. Non-essential cookies (analytics and marketing) are not set until you actively consent. We implement Google Consent Mode v2, so Google tags default to denied ad and analytics storage until you grant consent, and update automatically when you change your choice. Your choice is stored for up to 180 days and can be changed anytime via "Manage cookie preferences" in the site footer.
3. Categories of Cookies We Use
Strictly Necessary (always active)
These cookies are required for the site to function — such as remembering your cookie consent choice and enabling basic navigation and security. They cannot be switched off.
| Name | Purpose | Duration |
|---|---|---|
| apollo_consent_v1 | Stores your cookie consent choices (local storage) | 180 days |
Analytical Cookies (optional)
Help us understand how visitors use the site — pages viewed, time on site, and general traffic patterns — so we can improve content and performance. Set only with your consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 | Distinguishes users and sessions for aggregated usage reporting | Up to 14 months |
Marketing Cookies (optional)
Used to measure ad performance and attribute conversions to Google Ads and other campaigns. Set only with your consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| apollo_gclid | Apollo AI Services LLC (first-party) | Stores the Google Click ID from an ad click for conversion attribution | 90 days |
| _gcl_au, IDE, test_cookie | Google Ads | Ad conversion measurement and frequency capping | Up to 90 days |
4. Google Consent Mode v2
We use Google Consent Mode v2 to control four signals sent to Google tags: ad_storage, ad_user_data, ad_personalization, and analytics_storage. All four default to "denied" on page load. When you accept analytics and/or marketing cookies, the corresponding signals update to "granted." When you reject or later withdraw consent, they return to "denied" and no further non-essential cookies are set.
5. Managing Cookies in Your Browser
In addition to our consent tool, most browsers let you block or delete cookies through their settings. Blocking strictly necessary cookies may affect how the site functions. You can also opt out of Google Analytics generally via the Google Analytics Opt-out Browser Add-on, and manage ad personalization at adssettings.google.com.
6. Changes to This Policy
We may update this Cookie Policy as our use of cookies changes. The "Last updated" date above reflects the most recent revision.